Feature Stories and Profiles
Over the years, my feature stories and profiles have appeared in a number of local, regional and national lifestyle and business publications, web-based magazines, trade and industry newsletters and more. I’m a skilled interviewer, adept at connecting with my subject and eliciting information that highlights his or her knowledge, experience and–often most importantly–unique personality.
Check out my PORTFOLIO for feature articles and profiles produced for CompanyWeek, BreweryWeek, Alaska’s Best Kitchens, SweatRx and Three Magazine as well as additional publications.
Articles for Print or Web
Do you need lively and entertaining or direct and engaging articles for your website, newsletter or other publication? My background in journalism, naturally conversational writing style, research aptitude and interview expertise guarantees delivery of copy your subscribers and customers will actually want to read.
Check out my PORTFOLIO for articles produced for Health eCareers, BioSpace, Hcareers, GamePlan30, Overnight Prints and more.
If you’re running a business without a blog, you’re leaving potential customers (and their money) on the table. By some calculations, small businesses with blogs generate 126 percent more leads. Additionally, companies with blogs have 97 percent more inbound links than those without.
Over the years, I’ve used the skills I developed in journalism and marketing to help small business owners, corporations and individual professionals drive traffic to their blogs with engaging, entertaining and educational content. Check out my PORTFOLIO for blog posts written for Health eCareers, Atlanta MD Weight Loss, Pet Assure, Screwpile Communications and more.
With a background in journalism and more than a decade of experience as the creative director and lead writer and editor at a woman-owned marketing company, I have the real-world skills necessary to deliver crisp, professional and sales-driven marketing copy. But that’s not all…
I’ve helped my small business clients grow their bottom lines with print and email advertising campaigns that capture their individuality and unique selling proposition. I’ve generated hundreds of Facebook likes and shares, Tweets and Pins for corporate clients with engaging blog posts. I’ve synthesized data to create the insightful white papers and quarterly reports my corporate clients need to share their industry expertise or engage with investors. I’ve increased readership numbers for print and digital magazine clients with entertaining and informative features and profiles of inspiring athletes, notable leaders and more.
Whether you’re a professional, small business owner, publisher or corporate marketing executive, I encourage you to check out my PORTFOLIO to experience the quality of copywriting I regularly deliver.
Editing and Proofreading
Typos, spelling errors and grammar blunders are distracting. Whether you’re an author, a small business owner, or in charge of digital content at a major corporation, you want your words to resonate with readers–an impossible task if your copy is not clean, logically organized and nicely formatted. I’ve helped dozens of self-published authors, professionals and students turn good writing into great writing. From simple proofreading of marketing collateral to in-depth line and developmental editing of works of fiction, I’d love to put my expertise to work for you as well.
Recipe and Photo Packages
I love food almost–okay, even more–than I love words. But who doesn’t, right? As a donut-, bacon- and cheese-obsessed foodie, I work with my husband, Jonathan Castner, to produce recipe packages for a variety of clients from mortgage marketing companies to national publications. Together we produce the kind of high-quality recipes and images you’d expect to see in major food and wine magazines–all from our Denver-area townhome–and at a fraction of what it would cost you to rent a kitchen and studio, and hire a recipe developer, cook, food stylist, prop stylist and photographer.
Take a stroll through my PORTFOLIO for samples of our work–but don’t do it while hungry.